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Sunday, May 29, 2005

Transparency at Best Buy

Best Buy moved into Janesville just over a year ago and I have some mixed feelings about it. It makes it hard for some of the smaller computer businesses in town to compete and it somehow seems to lead to the start of many technology-centric false rumors that make it around to me. On the positive side it gives me access to a lot of technology items should I not want to wait for something to ship via an online order.

One of the things I really don't like about Best Buy though is how they hassle you. Can I get a sticker or something that says, "I know what I'm looking for, please leave me alone." I get a hello at the door, and I better not stop to look at any section for too long. The minute you stand for just a minute the employees are onto you asking you all kinds of questions about if you're finding everything or if you need any help. I'm sure this is helpful to some people, but not to me. Let me pick up a "I'll come to you" sticker at the door or something, just please let me shop without being harassed.

The worst part of my Best Buy experience comes when I'm attempting to buy something. They always ask for my phone number. Being the person I am, I make up a different number every time to give to them. I imagine they use the number to identify frequent shoppers, geographic makeup, market penetration, and the like, but I can only guess. I've asked the cashiers a few times what they're up to with my data and no one seems to really know. I'm typically wanting to leave after being hounded by "team members" for the duration of my visit to the store so I have never stuck along to ask a manager what they really do with the data. I wish Best Buy would tell me what they're doing instead of doing the big brother thing and just taking it.

I'm sure other stores do this same thing, Best Buy is just where I notice it. Does anyone else out there think these practices are slightly customer unfriendly?

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