Small Is The New Big

Seth Godin has a post up about how big used to matter. He discusses how the economics of big have failed, while the efficiency of small is coming to dominate more and more. I definitely recommend you read the post.

If you're not aware of Seth Godin he's a marketing genius and writer. He combines those two skills to create awesome books related to your business. Apply his theories and I'm sure you'll be better off.

Tags: Seth Godin