Jay-Z Boycotting Cristal

It appears hip-hop's love affair with Cristal champagne is coming to an end. The issue comes after some choice comments by the managing director of the company that produces it, including this one...

Asked by the magazine if the association between Cristal and the "bling lifestyle" could be detrimental, Rouzaud replied:

"That's a good question, but what can we do? We can't forbid people from buying it. I'm sure Dom Perignon or Krug would be delighted to have their business."

Rapper, entertainment mogul, New Jersey Nets part-owner Jay-Z is leading a boycott of the product now and is pulling the product from his chain of sports lounges. Will the word be gone from hip-hop forever? I would guess not, but we'll have to wait and see.

Tags: Jay-Z