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Thursday, August 17, 2006

Chase To Become Exclusive Facebook Credit Card Company

J.P. Morgan Chase has signed a contract with the Facebook to be the exclusive credit card sponsor. The tagline for their initial campaign is "a totally new way to hook up your friends, yourself and your community." Which, when translated into real English reads "you're all going to be in debt above your head, but at least you'll be able to complain about only one company."

On the flip side, this is probably the route to profit for Facebook. Exclusive deals for certain types of products are going to create a nice bidding war between companies making products like deodorant, laptops, cell phones, and generally anything else a college student uses on a daily basis.

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