Reading Natural Capitalism Again

I read Natural Capitalism over the past year.  It was one of those life changing books that alters your entire world view.

As a way to reinforce the concepts learned and continue to broaden and expand my knowledge, I decided a week ago to reread it.

One thing I wish I would have done was to include quotes I found especially valuable on this blog.  For me to remember later and for you to be exposed to as they come to me.

Let us begin the journey.

What would our economy look like if it fully valued all forms of capital, including human and natural capital?  What if our economy were organized not around the lifeless abstractions of neoclassical economics and accountancy but around the biological realities of nature?  What is Generally Accepted Accounting Practice booked natural and human capital not as a free amenity in putative inexhaustible supply but as a finite and integrally valuable factor of production?  What if, in the absence of a rigorous way to practice such accounting, companies started to act as if such principles were in force?  This choice is possible and such an economy would offer a stunning new set of opportunities for all of society, amounting to no less than the next industrial revolution.